The “Audi Digital Summer Tour” will take place from July 25 to August 2 and is intended to give fans worldwide the opportunity to experience the preparation phase in real time. The “Audi Digital Summer Tour” is the launch of a new global campaign under the motto of the “World’s Biggest Sports Family.”

Via digital platforms, the club and its stars will be brought to life for the fans, including digital autograph sessions with the players, virtual fan challenges or interactions with international athletes. A sporting highlight will also be part of the tour: FC Bayern Munich will play a test match at home in the Allianz Arena as part of the Audi Football Summit. The opponent will be announced at a later date.

Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG: “Challenging times require very special measures. No football club has ever had such an innovative and unique format before. We are proud to be a partner and to create fascinating and unique experiences for fans all over the world.”